Instagram Marketing for Business

Instagram has become a preferred social media platform for millions of users globally. Whether it’s the image sharing, filters or the hashtags is uncertain; but one thing is for sure: the marketing opportunities are endless.

Instagram is a social media service structured around the sharing of photos and videos. Like most apps it allows users to follow other users that they are interested in. It acts as an excellent means to keep up with current trends and news, it is also excellent as a marketing tool.

Many businesses use Instagram to accumulate a large following and then promote their products. With over 25 million companies currently using Instagram for their business, perhaps it is time to consider the benefits of Instagram marketing for your business.

Important considerations to keep in mind:

Define the target audience

Before you start to advertise your product or service on Instagram it is important to consider who your target audience is going to be. This refers to the type of people you would like to see your posts.

It is then time to consider the type of content that you need to post to reach this market that you have identified. The best way to do this is by investigating the competitors that these users follow to find a way to differentiate yourself from them.

Commit to a regular posting schedule

When it comes to promoting your product it is important to find the perfect posting schedule. If you post too often, users will often become annoyed and unfollow you to avoid receiving ‘spam’. But if you do not post often enough users will forget about your digital presence.

One of the ways to find the ‘sweet spot’ is to benchmark yourself against other top brands in your industry and determine the perfect time to create the most engaging posts for your followers. Instagram Insights can assist you in determining when your followers are online day-by-day.

Optimize your profile

The most important section of any social media profile is the bio. This acts as the reception area for your Instagram profile and is often the first bit of information that a potential follower will see about your business.

The bio should inform users what your brand is all about while displaying a definite brand personality. Using hashtags is a great way to show off user-generated content. Including emojis, spaces and line breaks make your bio fun and easier to read.

It is also important to use the same logo for your profile photo across all social media platforms to make your brand more easily identifiable.

Lastly, ensure that you have all your relevant contact information on your profile. There is no use in having an amazing bio and the perfect content but your followers are unable to contact you.

Social media is too popular to ignore – since your buyers are constantly in possession of their digital devices, you have access to the perfect promotion strategy. Instagram is a part of your buyers’ lives which is why it has to become a part of your business.

One of the main purposes of social media is to become more connected with one another. Since you will be using Instagram to become closer to your followers, it is important to make them feel close. There are a variety of ways to encourage interaction with your followers.

Sharing images

If you want your followers to appreciate your content, it is important to appreciate theirs. If you are selling unique t-shirts then encourage your followers to share images of themselves wearing the attire along with the hashtag in the caption. This way you can comment on their posts too. In addition to free marketing and building a positive brand image, you are also building trust with your followers.

Instagram contests

Getting your users involved makes for great marketing. Simple contests like “caption this” or “share a time when” is a great way to get involved with your followers and gain access to unique content.


Hashtags are a great way to organize and categorize your images and video content. It does not only make navigation easier but also makes your content easier to locate. The hashtags that you use can influence your brand awareness and exposure. Hashtags have become essential on Instagram and if you want people to find your content you need to learn to utilize them effectively.

Social media is a large part of modern society so operating a business without it is near to impossible. Most businesses are moving away from traditional marketing practices and making the move to Instagram and other similar social media platforms.

If you do not have an account, it is time to make one.

Find your brand identity and encourage people to follow it – success could be one hashtag away.

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